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Afends emanates laid-back appeal that is influenced by the lifestyle of Byron Bay, Australia where the brand was born. The shore-front community crawls with youthful locals who celebrate innovation, individuality and creativity. The same personality is apparent in the apparel of Afends, ranging from fleece knit wear to women’s daring tops and men’s carefree board shorts. This label that screams “Question Everything” is about exploring, finding answers and getting grounded.