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Electric is the independent label for premium sunglasses, watches and other lifestyle accessories hailing from upbeat and innovative Southern California region. The modern designs of Electric are especially tailored for hip urbanites who love the perky, outdoorsy, nonconforming lifestyle of thriving beachfront communities. The label’s eyewear collection includes award-winning sunglasses that feature polarized lenses so your eyes are protected while you seek out new leisure or business ventures under the sun.


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