Sanderson Superior Red Krill Oil 1500mg is rich in phospholipid bound omega-3 that offers greater bio-efficiency and better utilisation in the body than other forms. Omega-3 phospholipids from krill do not give any aftertaste, because they are both lipid and water-soluble enhancing rapid and efficient digestion in the stomach. Research has shown Krill oil to offer effective support for those managing healthy cholesterol levels, with benefits superior to ordinary fish oils. It has also been demonstrated to be a superior support for joint comfort. The antioxidant astaxanthin, which gives krill oil its characteristic red colour, is known to cross the bloodbrain barrier making krill a potent aid in maintaining healthy brain function, especially as we age. Sanderson Superior Red Krill Oil contains RIMFROST Sublime Antarctic Krill Oil. Convenience in use Small dose: RIMFROST Sublime contains phospholipid bound omega-3 that offers greater bio-efficiency and better utilisation in the body than other forms. Therefore smaller daily doses are required. No unpleasant aftertaste: Omega-3 phospholipids from krill do not give any aftertaste because they are lipid and water-soluble, enhancing rapid digestion in the stomach. Other forms of omega-3, such as those from fish oils, are hydrophobic (repel water) and separate in water, so that in the stomach they float and resist digestion causing unpleasant fishy burps and aftertaste. Clear red colour proves the gentle processing RIMFROST Sublime is processed only minimally and gently in low temperatures to decrease the risk of oxidation, which can be seen as a brownish hue in krill oil. RIMFROST Sublime, however, has a clear red colour due to the short two-step process with rapid enzymatic processing on-board and gentle supercritical fluid extraction of the oil. RIMFROST Sublime also contains exceptionally high levels of astaxanthin, a naturally occurring antioxidant in krill that is known to be broad spectrum and very powerful. Astaxanthin protects RIMFROST Sublime even further from oxidation and preserves the clear red colour. Low characteristic odour and flavour The way krill should be: The freshness of krill is captured by immediate and gentle processing on-board the specialised krill-collecting vessel Juvel. Ultra-fresh krill and rapid on-board processing prevents any uncontrolled hydrolysis and oxidative degradation of raw material that would give the end product unpleasant and strong burning taste. These methods give RIMFROST Sublime its characteristic low odour with a hint of fresh shellfish. Just the way it should be!